Joined-up editing

Yesterday: The Independent devotes its front page to congratulating itself that its "Campaign Against Waste" has generated an Early Day Motion signed by 112 MPs. "The Independent's campaign has exposed how scores of everyday products are over-packaged in wrappers, trays and cartons made from finite natural resources such as oil." (Martin Hickman, Independent, 28/04/07; see also leading article).

Today: The Independent comes wrapped in a plastic packet to ensure that the enclosed 'British Bird Song' CD (and let's face it - who could face being without a British Song Bird CD?) is safely secured.